Monanime
Web3 projects
Monanime is a project that I started as a member of the Monad community, a group within the crypto space. It’s a content editing tool that provides public access to our collection of anime-themed assets. Since art plays a significant role in Monad’s culture, the goal was to make it more accessible to everyone.
For those who don’t feel confident in their drawing skills, they can use our website to assemble different art pieces and still make something customized and personal.
With this project, I underwent a major rebranding after a similar idea emerged in the market. The original concept was a social sharing tool for Monanimals, our community’s mascots. With this, I also included a user database requiring account creation by linking it with Discord. Initially I designed it with a mobile-first approach but later developed a desktop version, as most Web3 activity typically takes place on desktop.
At this stage, I partnered with a developer to build the website, and we immediately began working synchronously. Through this experience, I realized the importance of preparing all deliverables in advance, clearly defining measurements, spacing, color codes, and organizing assets to maintain an efficient workflow.
It was also my first time using Google Drive, which has since become an essential tool in all my projects.
At this stage, I significantly revamped the design by incorporating more engaging images and removing the social features, as they posed technological challenges and didn’t justify the complexity of the app.
During this phase, I also needed to find a new developer since the original one became unavailable. After an extensive search, I connected with a Full-Stack Developer who was willing to collaborate, and we quickly began working together. Our dynamic was highly effective, allowing us to make steady progress on the website. Along the way, I also picked up some coding knowledge.
We then mutually decided to remove the welcome message page to streamline onboarding by eliminating an unnecessary click. Then, we took it a step further by removing the entire account database, aiming to encourage users to focus on our core service; the content customization tool.
Unexpectedly, someone came out with the same idea in the market so I was required to go through a rapid rebranding, and that’s when I thought of an anime-themed editing tool. I believe unforeseen challenges are inevitable, and this experience gave me real-world insight into thinking creatively and adapting to market shifts.
Now the website is being built by the developer and I am expanding the project into an NFT collection as well. I welcomed an artist on board who’s creating all the NFT designs now.
Foodelics
With the same developer as my last project, I worked on a SocialFi platform where users can share and discover cooking recipes. By the time I joined the team, they had already created a first version of the website, but since it didn’t pass the design criteria, they onboarded me.
I started out by writing down all the information that was necessary on every page and like this created the outline of the website.
Together with the dev, we defined the colors and the fonts. We played around with our ideas for the illustrations and drew them out ourselves to hand off to the artist. This was a very fun process!
Color palette
Fonts
Monad Mommies
Imagery
Using the information I had outlined, we began designing the website page by page, exchanging ideas and cooperating as equal partners rather than one leading over the other. Having already worked together, we developed a smooth and efficient dynamic, making the process both enjoyable and productive.
The varying screen sizes were intentional, as the developer assured me that he could easily adjust them with code, eliminating the need to manually resize components.
This is the largest women-led sub-community within Monad, managed by me and five other women to help onboard more women into the cryptocurrency space. When the team assigned me the website, they gave me complete creative freedom over its design. I envisioned a playful and feminine aesthetic to clearly convey that this was a welcoming space for women. Given that crypto is often perceived as a masculine and intimidating industry, I wanted the website to feel inviting and approachable.
To maintain a connection with Monad’s branding, which primarily features blue and purple, I chose a softer color palette of light purples and pinks, striking a balance between familiarity and a distinct feminine touch.
I designed the landing page and the "About Us" page using placeholders, then scheduled a call with the artist to provide a clear creative direction for the illustrations.
This project allowed me to take the lead in both creative direction and team management, making it a valuable experience in design leadership.
